KOPOZGO™ (MAVACAMTEN) | oHCM THERAPY

Cardiologist Engagement Dashboard

Segmentation & Persona Analysis for HCP Leads Showing Interest in Mavacamten

Total Cardiologists

135

DM-Cardiology

+150% from 54

States Covered

22

Pan-India Reach

+5 new states

Metro Markets

54

Metro Cities

40% of total

Growth Markets

81

Emerging & Regional

60% of total

Regional Distribution

South (49)
North (29)
West (29)
East (24)
Central (4)

City Category Distribution

Insight: Strong presence in Metro cities (40%) with significant growth in Emerging markets (36%). Regional coverage expanding to untapped territories (24%).

Top Engagement Cities

State-wise HCP Distribution

Key Market Insights

Top State Maharashtra

19 HCPs (14% of total)

South Region 36%

49 HCPs - Highest concentration

Coverage 22 States

Expanded Pan-India presence

New Markets Telangana

7 HCPs in Hyderabad hub

Regional Priority Matrix

49
South
29
North
29
West
24
East
4
Central

Cardiologist Personas for Mavacamten Engagement

Strategic segmentation based on practice location, market potential, and engagement opportunity for oHCM therapy adoption.

🏙️

Metro Market Leader

54 HCPs (40%)

Cardiologists in metro cities with high patient volume and access to advanced diagnostics for oHCM treatment

KEY CITIES

Mumbai (12), Kolkata (10), Bangalore (9), Chennai (8), Hyderabad (7), New Delhi (6)

CHARACTERISTICS

High oHCM patient referrals Early adopters of new therapies Key opinion leaders

RECOMMENDED STRATEGY

Peer-to-peer education, CME sponsorship, clinical trial engagement, speaker programs

📈

Emerging Hub Specialist

49 HCPs (36%)

Specialists in rapidly growing emerging cities establishing regional cardiac care centers with increasing oHCM awareness

KEY CITIES

Bhubaneswar (7), Visakhapatnam (5), Kochi (4), Jaipur (4), Ahmedabad (3), Lucknow (2)

CHARACTERISTICS

Growing patient base Building referral networks Open to medical education

RECOMMENDED STRATEGY

Disease awareness programs, patient identification support, digital engagement, regional symposiums

🌟

Regional Care Pioneer

32 HCPs (24%)

Dedicated cardiologists serving regional areas with limited specialty access, driving oHCM diagnosis in underserved communities

KEY REGIONS

Cachar, Kalahandi, Srikakulam, Bagalkot, Ananthapur, Mandsaur, Beed

CHARACTERISTICS

Only cardiac specialist in region High unmet need Community trust

RECOMMENDED STRATEGY

Telemedicine support, diagnostic partnership, patient referral pathways, mobile medical education

Persona Summary & Engagement Priority

PersonaHCPsSharePriorityKey Action
Metro Market Leader
 54 40% High KOL engagement & clinical education
Emerging Hub Specialist
 49 36% High Disease awareness & referral building
Regional Care Pioneer
 32 24% Medium Diagnostic support & telemedicine

BMS Weekly Report — Cardiologist Leads Analysis | Data: 135 HCPs across 22 States

Mavacamten (Kopozgo) — Treatment for Symptomatic Obstructive Hypertrophic Cardiomyopathy